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  • Writer's pictureMira Yossifova


The moment you try to control your audience, you loose its trust.

Storytelling is a powerful communication tool and its core value is accepting the freedom of your audience to choose.

Releasing our stories into the world, we should accept that they no longer belong to us. We do not control the narrative. Nor should we.

Building community is based on the freedom of its members. After all, we write our stories for them.


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